Shelly Smart Home (Shenzhen) Co., Ltd. is a subsidiary brand. The parent company is the German listed company Shelly Group。
The parent company Shelly Group is a European international IoT technology enterprise, with 6 subsidiaries worldwide and branches in Germany, Bulgaria, China, Slovenia, and the United States, covering more than 100 countries and regions. As of 2016, the group has more than 100 employees worldwide, with an annual revenue of 2.5 billion RMB.
The parent company Shelly Group is a European international IoT technology enterprise, with 6 subsidiaries worldwide and branches in Germany, Bulgaria, China, Slovenia, and the United States, covering more than 100 countries and regions. As of 2016, the group has more than 100 employees worldwide, with an annual revenue of 2.5 billion RMB.
In 2003, Teracomm Ltd. was committed to mobile communication innovation;
In 2005, Tera Communications operated billing solutions (platform and services) for operators;
In 2012, Allterco Holdings was established as the holding company integrating all its businesses;
In 2013, the Internet of Things (IoT) department was established;
In 2015, Allterco Robotics was established to design innovative products for its brands Shelly and MyKi;
In 2016, it was listed on the Bulgarian Stock Exchange (Stock Code: AlltercoA4L);
In 2018, the first batch of Shelly products was launched globally;
In 2019, strategic adjustment: sold the European telecommunications business and laid out operations in the U.S. market (Shelly USA);
In 2021, it was listed for the second time in Frankfurt, Germany, and Shelly Asia (Shenzhen) Co., Ltd. was established, launching the first low-power battery-powered device.
Shelly's product portfolio is based on relays that support remote control of lighting, appliances, sensors, and bidirectional motors. The main products include IoT and smart building solutions that can be remotely controlled and automated via mobile phones, computers, or third-party home automation systems, as well as energy management functions. Cloud application subscription services and real estate management activities are also provided.
Brand concept: Inspired by consumers' dreams of a peaceful and happy life, we focus on creating devices with attention to detail.
Brand purpose: To be the partner of choice, providing lasting intelligent solutions that bring sustainable living closer to everyone, developing affordable smart solutions that make life easier and more efficient in energy use.
